Otterly vs Peec AI vs Profound for a small business (2026)

For a small business, the choice between these three is mostly a budget question. Otterly.AI starts at $29 a month and Peec AI at $95, both with prices on their own pages. Profound shows brands a free 7-day trial and then Enterprise, priced through a demo.

The other three questions that decide it: which AIs your customers use, whether you need answers every day, and whether you want to ask from Claude or ChatGPT over MCP. Every price and limit below comes from the vendor's own page, read on November 8, 2026, between 10:50 and 11:07 Japan time, and each page is linked under Sources.

The short answer for a small business

• Otterly.AI if you want the lowest monthly bill. Lite is $29 a month for 15 prompts on ChatGPT, Google AI Overviews, Perplexity, and Copilot, every day. Its MCP server starts with Standard, at $189 a month.
• Peec AI if you want MCP and room for a team on the first plan. Starter is $95 a month for 50 prompts on 3 AIs you pick, every day, with unlimited users. Perplexity costs extra on Starter.
• Profound if you're an enterprise team, or an agency with clients who pay for one. Brands get a 7-day trial on prompts Profound picks for them, then a custom Enterprise price.

All three track on a schedule and report what the AIs said. None of them hosts the page that would get you named. If you need that page too, see the last section.

Otterly.AI, Peec AI, and Profound side by side

≈ per answer is the plan's price ÷ (prompts × AIs × 30 days): Otterly.AI Lite $29 ÷ 1,800 answers, Peec AI Starter $95 ÷ the 4,500 "monthly AI answers" on its pricing page.

Budget: what each costs a small business

Otterly.AI is the cheapest way in. Lite costs $29 a month for "15 search prompts" and has unlimited team members. Standard costs $189 for 100 prompts and adds the API and MCP; Premium costs $489 for 400. Paying yearly takes 15% off, and every price excludes tax. Otterly.AI's help center says the trial lasts 7 days, needs no credit card, and keeps 50 prompts.

Peec AI starts higher, at $95 a month for 50 prompts on 3 AIs, but that first plan already includes MCP, unlimited users, and 4,500 AI answers a month. The next plans cost $245 for 150 prompts and $495 for 350. The API comes with the second plan. Peec AI's page offers a free trial without saying how long it runs.

Profound shows brands no paid price. Its Trial is free, "50 prompts run daily for 7 days", and "Trial plan users receive a recommended prompt set based on their industry and cannot customize their prompts." After that, Enterprise is "Custom", "Tailored packages", sold through a demo. Agencies see prices: Profound's Agency Growth plan costs "$99/month + add-ons", and each full client workspace adds "$399/month" for 100 prompts tracked daily on ChatGPT, Perplexity, and Google AI Overviews. With one client workspace, that's $498 a month, about 5.5 cents an answer.

Per answer on the entry plans, Otterly.AI Lite costs about 1.6 cents and Peec AI Starter about 2.1 cents. The gap closes higher up: Peec AI's $495 plan comes to about 1.6 cents an answer.

Which AIs each one asks

Pick by where your customers ask, not by the longest list.

• Otterly.AI asks ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot on every plan. Google AI Mode, Gemini, and Claude are add-ons; on Lite, AI Mode and Gemini cost $9 a month each and Claude $29.
• Peec AI asks 3 AIs on each of its first three plans, chosen from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini, and Naver AI. Perplexity is one of the extra models, $30 a month on Starter billed yearly. Claude, Grok, DeepSeek, and others appear only on Enterprise.
• Profound asks ChatGPT, Gemini, and Google AI Overviews on the trial. Enterprise tracks "Up to 9 Answer Engines": ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Anthropic Claude, Google AI Overviews, Exa Search, and Muse Spark.

If your customers use Perplexity and you want it on the entry plan, Otterly.AI includes it and Peec AI charges for it.

Daily tracking, or a check when you ask

All three ask your prompts on a schedule. Otterly.AI lists "Daily tracking frequency" on every plan. Peec AI tracks daily, with weekly as an option on Enterprise. Profound's FAQ says "Enterprise includes ongoing daily tracking", and its MCP docs describe an active prompt as one that runs daily.

Daily answers give you a trend line: a dip the day a competitor publishes, a rise a week after your page goes live. You pay for those answers every day, whether or not anyone reads them.

None of the three describes a way to ask the AIs a prompt right now, outside the schedule. Peec AI's MCP docs say "Each chat is one prompt run against one AI engine on a given date". Otterly.AI's on-demand triggers are for GEO audits and query fan-out. Profound's prompt tools read the answers and add, change, pause, or delete prompts.

For a small business that publishes one page a week, a check when you ask is often enough: once before you write the page, and again after the AIs' crawlers have read it.

MCP: asking from Claude or ChatGPT

An MCP server lets an AI client such as Claude Code, Claude Desktop, or ChatGPT read your tracking data and act on it in the chat.

• Otterly.AI: from Standard ($189 a month), with "2,000 MCP Requests per month"; Premium has 5,000. The server is https://data.otterly.ai/mcp, signed in with OAuth. It reads visibility, prompts, raw AI responses, citations, and recommendations, and with write permission it adds or deletes prompts and tags. Otterly.AI's trial includes 1,000 MCP calls.
• Peec AI: on every plan, Starter included. The server is https://api.peec.ai/mcp, signed in with OAuth or a personal access token. Peec AI's docs say "Most tools are read-only"; the write tools change your project's setup, and with the early-access CMS publishing on, publish_cms_content "Writes accepted suggestions to the connected CMS."
• Profound: "Available on: the Enterprise plan". The server is https://mcp.tryprofound.com/mcp, signed in with OAuth or an API key. It reads visibility, sentiment, citations, and AI answers, manages prompts, and runs Profound's Workflows.

On the entry plans, only Peec AI includes MCP. MCP servers for AI search visibility compares these with Rankscale, Mangools, Ahrefs, Semrush, and Convika, and shows the setup in Claude Code and Claude Desktop.

If you also need the page that gets you named

Each of the three ends at a report: the questions where ChatGPT or AI Overviews named a competitor and not you, and the pages they cited. What moves that number is a page that answers the question plainly, live on your site, where the AIs' crawlers can read it.

Convika isn't a fourth tracker. It runs no schedule, and it counts your own brand and links, not sentiment or share of voice. It's the step after the report:

1. Check one question free. The AI visibility checker asks ChatGPT, Perplexity, Gemini, and Google AI Overviews one question, with no sign-up, and shows whether each answer named your brand and linked to your site.
2. Save the questions that matter. Convika's AI answer check asks the 4 AIs your saved questions when you or your AI client run it. One check is one question answered by one AI, and a check that gets no answer back, such as a search with no AI Overview, is given back.
3. Publish the missing page. For a question the AIs answer without you, Make a page that answers this on the dashboard's AI & search screen makes the page, and Convika hosts it on your own domain. Once ChatGPT or Perplexity has read it, the same screen tells you to ask again.

From Claude Code, the same loop runs over Convika's MCP server: how to do AIO with Claude Code.

Which to pick

• Pick Otterly.AI for daily tracking at the lowest monthly price, with Perplexity and Copilot included.
• Pick Peec AI for MCP on the first plan, a team that needs its own logins, or Naver AI.
• Pick Profound for enterprise needs: up to 9 AIs, SSO, SOC 2, and agents that draft into your CMS. For a small business, its free 7-day trial is a look at your industry's prompts, not a plan to keep.
• Pick Convika MAX to publish a page that answers each question the AIs don't name you for, with questions that ask the same thing sharing one page, from Claude Code or the dashboard, with 3,500 checks for $49 a month, about $0.014 a check. Pro, at $12 a month, includes 100 checks for a handful of questions.
• Buy a pack to check now and then on any plan, from 100 checks for $3, with no expiry.
• Use the free checker to see whether there's a gap at all before you pay any of them.

Frequently asked questions

Is Otterly or Peec AI better for a small business?

Otterly.AI costs less to start: $29 a month for 15 prompts on 4 AIs, Perplexity included. Peec AI's $95 Starter tracks 50 prompts on 3 AIs, with MCP and unlimited users. Pick Otterly.AI for the lowest bill, and Peec AI if you'll ask from Claude or need more prompts.

Is Peec AI cheaper than Otterly?

No, not on the first plan. Otterly.AI Lite is $29 a month, and Peec AI Starter is $95. Per answer, Otterly.AI Lite comes to about 1.6 cents and Peec AI Starter about 2.1 cents. Otterly.AI's MCP server needs its $189 Standard plan, while Peec AI includes MCP from Starter.

Does Profound have a plan for small businesses?

Not with a price for brands. Profound lists a free 7-day Trial, 50 prompts it picks for your industry, and an Enterprise plan sold through a demo. The prices on its page are for agencies: Agency Growth at $99 a month, plus $399 a month for each client workspace.

Which of the three tracks Perplexity?

Otterly.AI includes Perplexity on every plan. Peec AI sells it as an extra model, $30 a month on Starter billed yearly. Profound tracks it on Enterprise and on agency client workspaces, but not on its brand trial.

Do Otterly, Peec AI, and Profound have MCP servers?

Yes, all three. Otterly.AI's comes with Standard and above, from $189 a month. Peec AI's is on every plan, Starter included. Profound's is on Enterprise. All three sign in with OAuth.

Can they ask ChatGPT on demand?

Their docs describe daily runs, not a run when you ask. Peec AI's MCP reads the chats from each day's run, Otterly.AI's on-demand triggers are for GEO audits and query fan-out, and Profound's prompt tools manage prompts that run daily. Convika's run_answer_check asks the 4 AIs when you call it.

Do any of them write or publish pages?

Profound's AI Marketer writes pages and stages them in your CMS. Peec AI's early-access CMS publishing writes accepted edits to a connected CMS. Otterly.AI gives GEO audits and recommendations. None of them hosts the page; Convika makes it and puts it live on your own domain.

Sources

Each page was read on November 8, 2026, Japan time:

• Otterly.AI: Pricing (10:50), How long is the free trial (10:50), and Does OtterlyAI have an MCP (10:54)
• Peec AI: Pricing (10:51), MCP introduction (10:53), and MCP tools reference (10:53)
• Profound: Pricing, brands tab and the FAQ (10:50 to 10:51), agencies tab (11:49), home page (10:50), MCP overview (11:06), MCP authentication (11:06), and MCP prompt tools (11:06)

Convika's plans and checks come from its pricing page.