AI visibility tools compared (2026): price per check, AIs covered, and which ones fix the gaps

An AI visibility tool asks ChatGPT, Google's AI Overviews, Perplexity, and other AIs the questions your customers ask, and counts how often the answers name your brand and link to your site. The 14 tools below differ on 3 things that decide what you pay and what you get: how many answers a month the price buys, which AIs they ask, and what happens after the report.

Every price and limit comes from the vendor's own pricing page or help center, read on November 8, 2026 (Japan time). Each page is linked under Sources. Prices change, so check the vendor's page before you buy.

Which AI visibility tool to pick

• You want prompts tracked on a schedule, without starting a check: Otterly.AI, Goodie, or Peec AI every day, or Mangools AI Search Watcher every week. Mangools' paid AI Search Watcher plan costs $49 a month for 500 prompts, each checked twice in every weekly run: about a cent an answer, or less, the lowest here. Otterly.AI's Lite plan costs $29 a month for 15 prompts on 4 AIs every day, about 1.6 cents an answer. Peec AI's Starter plan costs $95 a month for 50 prompts on 3 AIs every day, about 2.1 cents.
• You run many brands, markets, or AIs, and want an account team: Profound or Scrunch. Profound sells its paid plan on custom pricing, after a free trial of 50 prompts run daily for 7 days. Scrunch's Enterprise plan adds 9 AIs, API access, and a dedicated account team; its Core plan costs $250 a month for 125 prompts and 5,000 responses.
• You already pay for Semrush or Ahrefs: Semrush's AI Visibility Base plan costs $99 a month per domain, billed annually, for 25 prompts tracked daily. Ahrefs' paid plans include 150 checks on AI prompts or more, and Ahrefs also sells custom prompts on their own, from $50 a month for 2,500 checks, 2 cents a check.
• You want the AIs to name you, and you'll publish pages to get there, from Claude Code or the dashboard: Convika MAX. $49 a month for 3,500 checks is $0.014 a check, below every other figure in the table except Mangools' weekly one, and enough to ask all 200 saved questions on the 4 AIs 4 times a month. The checks run when you or your AI client start them. The price also covers the rest of the loop: pages for the questions the AIs answer without you, one per topic, hosted on your own domain, and a new check once an AI crawler has read it.
• You want to look once, with no subscription: the pay-per-check tools, where Convika's packs start at $3. To see whether the 4 AIs name and link you for one question before you pay anything, try one question free, with no sign-up; the full answers open with a free account.

Price per check, AIs asked, and what happens after the report

How ≈ per check is worked out: the entry plan's monthly price ÷ the answers it buys in a month. Answers are prompts × AIs × runs a month (daily = 30, weekly = 4.33), or the vendor's own count of checks, credits, or responses where it gives one. Convika's is MAX's price ÷ the checks it includes, so it assumes you use them all. "Not stated" means the vendor's page doesn't give enough to work it out. Rows are sorted by ≈ per check.

The AIs each tool asks:

• Mangools: ChatGPT, AI Overviews, AI Mode, Gemini, Claude, Grok, Llama, and Mistral. A new monitor starts with ChatGPT Search and Google AI Overviews picked.
• Otterly.AI: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot on Lite. Google AI Mode and Gemini are $9 a month more each on Lite, and Claude $29.
• Goodie: ChatGPT, AI Overviews, Perplexity, AI Mode, and Copilot on Core; higher plans add more, Gemini among them.
• Ahrefs: ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot, and Claude, which uses 8 checks per update.
• Peec AI: 3 of ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini, and Naver AI below Enterprise. Perplexity can be added as an extra model, which Peec AI lists at $30 a month on Starter; Claude is on Enterprise.
• HubSpot: ChatGPT, Gemini, and Perplexity.
• Semrush: "ChatGPT, Google AI, Gemini, and Perplexity".
• Scrunch: ChatGPT, Perplexity, Google AIO, and Copilot on Core. Enterprise adds Claude, Gemini, Meta AI, Google AI Mode, and Grok.
• Writesonic: ChatGPT, Gemini, and Google AI Overviews below Enterprise.
• AthenaHQ: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, and Mistral.
• Convika: ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• LLMrefs: ChatGPT, ChatGPT Search, Google AI Overview, Google AI Mode, Gemini, Perplexity, Claude, Grok, Microsoft Copilot, Meta AI, and DeepSeek.
• Profound: ChatGPT, Gemini, and Google AI Overviews on the trial; Enterprise tracks "Up to 9 Answer Engines".

Two cautions on the per-check column. A tool that checks every day spends answers whether or not you look, so its monthly answers are many and each one is cheap; Convika's checks run only when you start them, and its figure counts every check MAX includes as used. And the vendors count differently: Ahrefs, AthenaHQ, Rankscale, and Scrunch state checks, credits, or responses; the others state prompts, and the answers are worked out from the AIs and the schedule.

Scheduled trackers with the lowest price per answer

Mangools AI Search Watcher

Mangools' paid AI Search Watcher plan costs $49 a month, or $34.90 a month billed yearly, for 500 prompts and unlimited monitors. Its help center says "AI Search Watcher checks every monitor once a week, on every plan", and its pricing shows each prompt checked twice. Mangools gives the reason: "AI answers change from one run to the next — and smaller brands are the first to blink in and out." A free plan keeps 5 prompts on 1 monitor with no credit card. Mangools marks both plans "API & MCP included", and its SEO bundles include the same 500 prompts.

Otterly.AI

Otterly.AI's Lite plan costs $29 a month for "15 search prompts", with "Daily tracking frequency" on ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Standard, at $189 a month, has 100 prompts and adds "API access" and "MCP access". Otterly.AI's prices exclude tax. Its help center says "OtterlyAI offers a 7 day free trial; no credit card required", with 50 prompts during the trial.

Goodie

Goodie's Core plan costs $295 a month for 110 prompts on "5 core models tracked", daily, with a "7-day free trial". It lists an "AEO CONTENT WRITER", "CONTENT OPTIMIZATION", and "BLOG GENERATION", and "MCP + 50 optimizations / mo". Goodie lists WordPress among its integrations, and its page doesn't say whether it publishes what it writes.

Peec AI

Peec AI's Starter plan costs $95 a month for 50 prompts, "Choose 3 models", with "Daily tracking frequency". MCP is included on every plan, and the API starts with the next plan, at $245 a month. Peec AI's FAQ says "We offer a 15% discount for customers who choose annual billing." The page has a "Start free trial" button and doesn't say how long the trial lasts. Peec AI's MCP docs list publish_cms_content, which "Writes accepted suggestions to the connected CMS", as an early-access feature: the page goes live in your CMS, and Peec AI doesn't host it.

AI visibility inside SEO suites: Semrush, Ahrefs, and HubSpot

Semrush

Semrush's AI Visibility Base plan costs "$99/mo per domain", "billed annually", to "Track 25 custom prompts (daily AI rankings)" with "Mentions from ChatGPT, Google AI, Gemini, and Perplexity". Semrush's help page for the toolkit says "No, the AI Visibility Toolkit does not currently offer a free trial." Its free AI Visibility Checker runs "three times per day for free, without registering or creating an account." MCP access comes with Semrush's SEO + AI Search Starter plan, at $199 a month billed monthly, which tracks 50 prompts daily.

Ahrefs

Ahrefs' Lite plan, at $129 a month, includes "150 checks on AI prompts" and "API and MCP access"; its Brand Radar page shows that as 5 prompts on 1 platform, daily. To track your own prompts without a plan, Ahrefs says: "Need to track your own prompts only? Subscribe to a package." Basic is $50 a month for 2,500 checks, Growth $100 for 7,000, and Scale $250 for 25,000. Ahrefs defines a check: "Tracking one prompt on one platform in one location uses 1 check." Prompts can be tracked "daily, weekly, or monthly", and "Claude consumes 8 checks per update". Brand Radar AI, which adds Ahrefs' database of 542 million prompts, starts at $199 a month. Ahrefs also has a free AI visibility checker.

HubSpot AEO

HubSpot's AEO tool costs $50 a month, or $45 a month paid annually, and "Includes 25 prompts". HubSpot says it tracks your brand "across ChatGPT, Gemini, and Perplexity and updates your score daily", and "You can track 25 prompts in ChatGPT, Perplexity, and Gemini for free." HubSpot's page doesn't say how many answers a month the price buys.

Enterprise platforms: Profound, Scrunch, and AthenaHQ

Profound lists 2 plans. The free trial is "For companies who want to trial Profound before getting a demo": "50 prompts run daily for 7 days" on ChatGPT, Gemini, and Google AI Overviews. Enterprise is "Tailored packages", with "Up to 9 Answer Engines tracked", daily tracking, and an API. Both include Profound's AI Marketer, which it describes as able to "Research, write, report, and collaborate".

Scrunch Core costs $250 a month for 125 unique prompts and "5,000 responses / month" on 4 AIs, with a 7-day free trial. Its Enterprise plan adds 9 AIs, "API access & integrations", AXP (Agent Experience Platform), and a "Dedicated account team". MCP access is "Custom" on Enterprise and not on Core.

AthenaHQ Starter costs $295 a month for 3,600 credits, where "1 credit = 1 AI response", across 11 AIs. It includes a "Base content optimization agent" and lets you "Dynamically manage AI crawler access with a smart robots.txt and llms.txt". Its free plan includes 300 credits. AthenaHQ's page doesn't say how often prompts run.

Other tools the AIs name: Rankscale, LLMrefs, Writesonic, and SE Ranking

• Rankscale Essentials costs $17 a month, billed yearly only, for 120 credits, up to 480 answers, on 17+ AIs, from hourly to monthly. Rankscale's FAQ says each query costs "typically 0.25 credits per engine per prompt". MCP is included on every plan.
• LLMrefs has one plan, $79 a month, to "Track 500 prompts" with "Weekly AI visibility reports refreshed automatically", and access to all its AIs "with no additional fees". LLMrefs doesn't say whether each prompt runs on every AI, so its price per answer is left blank. It offers a 7-day free trial with no card.
• Writesonic Starter costs $99 a month, or $79 a month billed annually, for "50 prompts, 50 answers tracked daily" on ChatGPT, Gemini, and Google AI Overviews, with 15 AI articles a month and a WordPress integration.
• SE Ranking includes "25 prompts daily" on "5 AI engines" in its Core and Growth plans, with a 14-day trial. Its pricing page shows prices in yen only when read from Japan, so its price is left out of the table.

Convika: the check, the page, and the check again

Convika is a host for pages made with AI. Its AI answer check asks ChatGPT, Perplexity, Gemini, and Google AI Overviews the questions you save, when you or your AI client runs it. One check is one question answered by one AI, and a check that gets no answer back, such as a question with no AI Overview, is given back. ChatGPT is asked with web search on. Questions in English are asked from the United States, and questions in Japanese from Japan.

For each question and AI, the AI & search screen shows how many answers named your brand and whether they linked to your site, and lists the sites the answers linked instead. Each question then offers the next step:

1. Make a page that answers this opens Create with AI with the question and your brand names filled in.
2. Fix this page opens a page the answers don't link to, with the pages they cited instead.
3. Ask ChatGPT again (or Perplexity) appears once that AI's crawler has read the page you published, so the next check measures the new page.

From Claude Code, connect Convika with claude mcp add --transport http convika https://mcp.convika.com, type /mcp, and sign in. The check_ai_answers prompt reads the results, make_pages_for_questions proposes one page per topic for the questions that have none, where questions that ask the same thing share one page, and links each page to its questions, and fix_uncited_pages compares your page with the pages the answers cited instead. Behind them, run_answer_check starts a new check and publish_pages publishes. Convika sends each published page to IndexNow on Pro and MAX, and serves llms.txt on every plan. The whole loop, step by step: how to do AIO with Claude Code.

What it costs:

• MAX costs $49 a month with 3,500 checks a month, 200 saved questions, up to 10,000 live pages, 1,000 new pages a day, and 300 AI credits a month. That is $0.014 a check, less than Otterly.AI, Goodie, Ahrefs, or Peec AI charge per answer; only Mangools' weekly plan works out lower. The checks ask all 200 saved questions on the 4 AIs 4 times a month, whenever you choose. Pick MAX when you want the AIs to name you and will publish pages for the questions they answer without you, on your own domain, and check again.
• Pro costs $12 a month with 100 checks and 50 questions: $0.12 a check, for a handful of questions a month.
• Packs add checks on any plan, Free included, from 100 checks for $3. They don't expire, and a workspace's first pack adds its base checks once more.

Where another tool fits better: Convika runs no schedule: a check runs when you or your AI client start it. To have prompts asked every day without starting anything, pick Otterly.AI, Goodie, or Peec AI. Convika doesn't ask Google AI Mode, Microsoft Copilot, or Claude, which Otterly.AI, Goodie, Peec AI, Ahrefs, and Mangools can. It counts your own brand and links, with no share of voice or sentiment across competitors. For many brands, markets, and an account team, Profound, Scrunch, and AthenaHQ sell enterprise plans.

Convika runs this loop on its own site. Google clicks went from 1 to 20 a day between October 4 and 16, 2026, after it published answer pages (what changed). In the 7 days to November 8, 2026, chatgpt.com was the largest first source of new Convika accounts that verified their email.

Frequently asked questions

What is the best AI visibility tool?

The best AI visibility tool depends on what you'll do with the answers. For prompts tracked on a schedule, Otterly.AI, Goodie, or Peec AI every day, or Mangools every week, at about 1 to 2 cents an answer. For an enterprise with many brands, Profound or Scrunch. If you already pay for Semrush or Ahrefs, their AI visibility plans. To check the answers when you choose and publish pages for the questions they miss, Convika MAX, at $0.014 a check.

What is the cheapest AI visibility tool?

Per answer, the cheapest here is Mangools, which checks weekly: its paid plan costs $49 a month for 500 prompts, each checked twice in every weekly run. Among the trackers, the lowest entry price is Rankscale Essentials, $17 a month, billed yearly only, then Otterly.AI Lite, $29 a month. Mangools and HubSpot also track a few prompts for free. After Mangools per answer comes Convika MAX, at $0.014 a check that you start yourself, then Otterly.AI and Goodie, which check daily.

How much does an AI visibility tool cost per prompt?

The trackers here cost about 1 to 8 cents per answer, where one answer is one prompt asked of one AI once. Otterly.AI Lite works out to about 1.6 cents, Peec AI Starter to 2.1 cents, and Ahrefs' custom prompts to 2 cents. AthenaHQ Starter is about 8 cents a credit. Convika MAX works out to $0.014 a check when you use every check it includes. A prompt tracked daily on 4 AIs uses 120 answers a month.

Are there cheaper alternatives to Profound?

Yes. Profound sells its paid plan on custom pricing only. Otterly.AI starts at $29 a month and Peec AI at $95 a month, both with daily tracking. Scrunch's Core plan costs $250 a month for 125 prompts. Ahrefs' custom prompts start at $50 a month for 2,500 checks. Cheaper alternatives to Profound sorts them by what you need, and Otterly vs Peec AI vs Profound compares the three for a small business.

Which AI visibility tools have an MCP server?

Peec AI and Rankscale include MCP on every plan, Mangools marks its plans "API & MCP included", and Goodie lists MCP on Core. Otterly.AI adds MCP from its Standard plan, at $189 a month, Ahrefs from its Lite plan, at $129 a month, and Semrush with its SEO + AI Search Starter plan. Scrunch and Profound offer it on Enterprise. Convika's MCP server is on every plan, and it can start a new check (run_answer_check), make pages, and publish them. MCP servers for AI search visibility compares what each one lets Claude do.

Is there a tool that tracks AI answers and publishes pages?

Yes, Convika checks the answers, makes the missing page, hosts it, and checks again once an AI crawler has read it. Goodie and Writesonic write content, and Writesonic connects to WordPress, but neither hosts the page. AthenaHQ has a content optimization agent, Profound's AI Marketer writes, and Peec AI's early-access CMS publishing writes accepted suggestions to a CMS you connect. The other trackers stop at the report.

Can I check if ChatGPT mentions my brand for free?

Yes. Try one question free on ChatGPT, Perplexity, Gemini, and Google AI Overviews with Convika's checker, with no sign-up: it shows whether each AI named and linked you, and the full answers open with a free account. Ahrefs has a free AI visibility checker too, HubSpot tracks 25 prompts for free, and Mangools' free plan tracks 5 prompts weekly.

Which AIs do AI visibility tools track?

Most track ChatGPT, Google AI Overviews, Perplexity, and Gemini. Otterly.AI, Goodie, Peec AI, Ahrefs, Scrunch, and AthenaHQ also track Microsoft Copilot, and many add Google AI Mode. Claude, Grok, and Meta AI come on LLMrefs and AthenaHQ and on the enterprise plans; Mangools adds Claude and Grok, and Otterly.AI sells Claude as an add-on. Convika asks ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Is Convika MAX cheaper than Otterly or Peec?

Per check, yes, when you use the checks: Convika MAX is $0.014 a check, and Otterly.AI Lite and Peec AI Starter work out to about 1.6 and 2.1 cents an answer. The difference is the schedule: Otterly.AI and Peec AI ask every day on their own, and Convika asks when you or your AI client start a check. MAX's price also includes hosting pages on your own domain, up to 10,000 live, and the step from a missed question to a published page.

Sources

Each vendor's page was read on November 8, 2026, between 02:18 and 03:08 Japan time:

• Mangools: Plans and pricing, AI Search Watcher, and How AI Search Watcher works, read November 8, 2026
• Otterly.AI: Pricing and How long is the free trial, read November 8, 2026
• Goodie: Pricing, read November 8, 2026
• Peec AI: Pricing and MCP tools reference, read November 8, 2026
• Semrush: AI Visibility pricing, Plans and pricing, AI Visibility Toolkit help, and the AI Visibility Checker, read November 8, 2026
• Ahrefs: Pricing, in US dollars and Brand Radar, read November 8, 2026
• HubSpot: AEO, read November 8, 2026
• Profound: Pricing and MCP overview, read November 8, 2026
• Scrunch: Pricing, read November 8, 2026
• AthenaHQ: Plans and pricing, read November 8, 2026
• Rankscale: Pricing, read November 8, 2026
• LLMrefs: Pricing, read November 8, 2026
• Writesonic: Pricing, read November 8, 2026, the monthly price at 03:07
• SE Ranking: Pricing, read November 8, 2026

Convika's plans and checks come from its pricing page.