How do I fix copy that ChatGPT wrote for my landing page?
Quick answer
AI copy fails in the same places: a headline that could sell anything, adjectives nobody would deny, claims with no proof beside them, and a button that says 'Learn more'. Run 6 tests on the page: the headline alone, so-what, the opposite, proof, the button, and one job per section. Then fix the lines that fail.
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On this page
You asked ChatGPT for a landing page and the copy came back smooth: "The smarter way to manage your team. Powerful, easy software. Learn more." Every word is fine, and nobody can tell what you sell.
An AI writes the average of every landing page it has read. The fix is not a better adjective but a few plain tests, run on every line.
Why AI copy sounds like every other page
With no facts about your customers, the AI fills the page with lines that are true of any product. Each one passes a quick read and says nothing. The tests below find them, and each failed line tells you what fact the page is missing.
Run the 6 tests
1. The headline alone
Cover everything but the headline. Can a stranger say what you sell and who it's for? If the line could sit on a competitor's page, rewrite it with your product and your customer in it.
2. So what
Ask "so what?" after every benefit until you reach something the reader feels: hours saved, a sale made, a worry gone.
3. The opposite
Say the opposite of each adjective. Nobody sells slow, hard, or weak software, so "fast", "easy" and "powerful" tell the reader nothing until a number or an example replaces them.
4. Proof beside the claim
Every claim needs its proof next to it: a number, a customer's words, a screenshot. Move proof from the bottom of the page up to the claim it supports.
5. The button
The button names what happens: "Book a table", "Get my quote". "Learn more" and "Submit" ask for a click without saying what it gets.
6. One job per section
Each section does one thing: say what it is, show proof, answer a doubt, ask for the action. A section doing three gets skimmed.
A prompt that runs the tests
Review the copy of this landing page. Don't rewrite the whole page.
Run these tests: headline alone, so-what, opposite, proof next to each claim, the button, one job per section.
For each line that fails, give: the line now, a better line, and the test it failed.
Rank the fixes: must-fix, should-fix, polish. At most 10.
If you need a fact you don't have (a number, a customer quote), ask me instead of inventing it.
Give the whole team the same review
When several people ship pages, the same 6 tests should run on all of them, not whatever each person remembers.
AI Skill Pod's Landing page copy review skill "reviews landing page copy with 6 concrete tests (headline, so-what, opposite, proof, CTA, one job per section) and returns ranked line edits". From a team pod, everyone runs the same review in their own ChatGPT, Claude or Gemini, on any plan. AI Skill Pod is made by the team behind Convika.
Read the new copy where readers will
A headline that fits on a laptop can break into four lines on a phone. Open the page in the free HTML viewer at phone width after each round of fixes.
Frequently asked questions
How do I make ChatGPT write better landing page copy?
Give it facts it can't guess: who the page is for, the one action you want, a number, and a customer's words. Then review its draft with the 6 tests and ask it to fix only the lines that fail.
What makes landing page copy weak?
A headline that could sell anything, adjectives nobody would deny, claims with no proof beside them, and a button that doesn't say what happens.
Should the AI rewrite the whole page?
No. Ask for line edits with the reason for each. A full rewrite brings back the same average copy and loses the lines that already worked.
Sources
- Nielsen Norman Group: How users read on the web (read November 5, 2026)
Next step
How to share an HTML file as a link that opens on any phone
Upload the file to a host and send its link; email and Google Drive send the code. 8 hosts compared, from Netlify Drop to Convika, with 4 steps.
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