Is Webflow free? Starter plan limits and custom domains

Every new Webflow page starts on the free Starter site plan. Webflow's help center says “When you create a site, you'll start out with the free Starter Site plan by default.” Its pricing page describes Starter as “For exploring and experimenting with Webflow.” Starter is for building and trying a page. Going live on your own domain is what Webflow charges for.

Webflow's Starter plan at a glance

What you get	Webflow Starter	Source
Price	$0	Webflow Help: Choose a Site plan
Address	`yoursite.webflow.io`	Webflow pricing
Your own domain	No; from Basic, $15 a month, billed yearly	Webflow Help: Workspace and Site plans overview
Form	Yes, kept in Webflow's site settings and emailed to you, up to 50 in total	Webflow Help: Form submissions
Visitor stats	None; Webflow Analyze is a paid add-on, from Basic	Webflow blog: Analyze now available
Badge on your site	“Made in Webflow”, bottom right	Webflow pricing
Commercial use	Not addressed in Webflow's terms; Webflow pitches Starter “for exploring and experimenting”	Webflow pricing
An HTML file you already have	No HTML upload; code goes in a Code Embed element, which needs a paid plan	Webflow Help: Custom code embed

Checked on October 13, 2026 against Webflow's own pages, linked in each row. Prices in US dollars.

Can you connect a custom domain on Webflow's Starter plan

No. Webflow's plan overview says “A paid Site plan applies to an individual website, unlocking the ability to publish to a custom domain.” On Starter, your landing page lives at an address like yoursite.webflow.io.

The cheapest site plan with a custom domain is Basic: $15 a month, billed yearly, or $25 a month billed monthly. Webflow raised these prices in May 2026. Its help center notice reads “Plan price — increases to $15/month (yearly) or $25/month (monthly)”. Site plans are priced per site, so each landing page on its own domain needs its own plan.

Webflow forms on Starter have a lifetime cap of 50 submissions

Forms work on Starter, and Webflow keeps the entries. Its help center says “If you've chosen to send a form's submissions to Webflow, you can view and manage them in Site settings > Forms.” and “By default, Webflow sends form notifications to the email address associated with your account.”

The cap is per site and lasts for the life of your landing page, not per month: “Sites on the free Starter Site plan are limited to 50 total form submissions. This limit doesn't reset.” After that, “Once you hit the limit of 50 form submissions, new form submissions will no longer be collected.” Every paid site plan removes the cap: “Form submissions are unlimited on all other Site plans.”

Pages, visits, and code on Starter

Pages and visits: “The free Starter Site plan allows your site up to 1,000 monthly visits, 50 CMS items, and 2 static pages, and comes with the ability to publish your site on the .webflow.io subdomain.”
Your own code: The Code Embed element is for paid plans. Webflow's help center says “If you have a Core, Growth, Agency, or Freelancer Workspace, or if your site has an active Site plan, you can use the Code Embed element to unlock all kinds of custom functionality.” Exporting a site's code takes a paid Workspace plan.
Visitor stats: Webflow's built-in analytics product, Webflow Analyze, is an add-on. “Analyze is available as an add-on for all customers on Basic, CMS, Business, and Enterprise Site plans.”
Commercial use: Webflow's terms do not address Starter sites. Its pricing page pitches Starter “For exploring and experimenting with Webflow.”

The “Made in Webflow” badge

Webflow's pricing page lists badge removal as a paid feature: “Remove the "Made in Webflow" badge from the bottom right corner of your published site.” The help center adds “A paid site plan or Growth, Agency, or Enterprise Workspace is required to remove Webflow branding.” Convika checked webflow.io pages on October 12, 2026, loaded without an account, and the badge is not in the HTML of the page.

On one site, the <html> tag carries data-wf-status="1". Webflow's script, webflow.js, reads that flag and adds <a class="w-webflow-badge"> with an image labeled “Made in Webflow”. On a page with a contact form, the <form> has no action attribute: webflow.js sends each entry to https://webflow.com/api/v1/form/ followed by the site's ID. That is how entries reach Webflow, where Starter counts them toward its cap.

A year on your own domain

You run a waitlist page at www.yourbrand.com that collects signups for 12 months.

Webflow Basic: $180 for the year at the yearly price, plus the domain. You have no cap on entries.
Convika Free: $0, plus the domain. The form shows 50 entries a month and keeps the ones past that for Pro; the count starts again each month.

Your own domain and a form whose count starts fresh each month, free: Convika

Convika hosts landing pages, 1 HTML page each, with the form and the visitor stats built in. For a launch or waitlist page you otherwise keep on Webflow's Starter plan, Convika's Free plan includes:

Your own subdomain, such as www.yourbrand.com or waitlist.yourbrand.com, with the SSL certificate issued for you. The Free plan connects 1.
Commercial use on every plan, Free included, under section 7 of the terms. That covers a client's page you build, host, and bill for.
A form that keeps the signups. Click Add a form to my page, and Convika adds a form that stores each entry, emails it to you, and exports to CSV. Free shows 50 entries a month. Signups past that aren't turned away: they're kept, and show once you're on Pro.
90 days of visitor stats: visits, referrers, UTM campaigns, devices, countries, and button clicks.
AI clients that publish for you. Claude, Claude Code, and Codex connect to Convika's MCP server and sign in to your account with OAuth, so you never paste a deploy token or API key into the chat. They can read the page's visits and form entries back to you, too.

3 ways to get your page onto Convika

Rebuild it from its link. Paste the address of the page you have now into the free rebuild tool and click Rebuild my page. You don't need an account. Convika reads the page, keeps its colors and fonts, writes a new version from its text, and lists what it changed and why. Click Keep this page to sign up free and move it into your account.
Describe it in the dashboard. Sign up free, click Create with AI, and describe the page, or paste a link to a page it should start from. A new page costs 1 AI credit on the default model, and Free accounts start with 10.
Upload the HTML your AI made. If ChatGPT, Claude, or Gemini wrote the page as one HTML file, click Upload an HTML file in the dashboard and add the .html or .htm file, up to 2 MB, or paste its code. Uploading uses no AI credits. The free HTML publishing tool shows you a preview before you sign up.

The Free plan includes 1 published page, with a small Convika bar at the bottom of each page. Pro costs $12 a month, removes the bar, and shows every form entry.

Where Webflow fits better: A multi-page site with a CMS, designed visually down to each element.

Webflow and Convika side by side

Plan	Price	Address	Your own domain	Form	Badge	Visitor stats
Webflow Starter	$0	`yoursite.webflow.io`	No; from Basic, $15 a month, billed yearly	Yes, kept in Webflow's site settings and emailed to you, up to 50 in total	“Made in Webflow”, bottom right	None; Webflow Analyze is a paid add-on, from Basic
Webflow Basic	$15 a month, billed yearly	The same, or your own domain	Yes	Yes, with no cap on entries	Removable in site settings	Webflow Analyze, a paid add-on
Convika Free	$0	`yourpage.convika.page`	1 subdomain, such as `www`	Yes, 50 entries a month, with CSV export and an email for each; entries past that are kept for Pro	A small Convika bar at the bottom of the page	90 days: referrers, UTM campaigns, devices, countries, and button clicks
Convika Pro	$12 a month, or $108 a year	The same, or your own subdomain	Unlimited subdomains	Yes, no monthly cap	None	Up to all time

Which one to pick

A designed, multi-page site with a CMS: Webflow. Build it on Starter, then move it to a plan above Basic when it goes live on your domain. Webflow's pricing page describes Basic as “For simple sites that don't need a CMS.”
A landing or waitlist page that keeps collecting signups on your own domain, with no monthly fee: Convika's Free plan.
A page an AI already wrote as HTML: Convika. Upload the file as it is. On Webflow, custom code goes into a Code Embed element on a paid plan.

Frequently asked questions

Is Webflow free?

Yes, Webflow is free on the Starter plan. Every site starts on this plan and publishes to a webflow.io address with the “Made in Webflow” badge. Starter includes 2 static pages, 1,000 visits a month, and 50 form submissions in total. Connecting your own domain starts with Basic at $15 a month, billed yearly.

Is Webflow free forever?

Yes, Webflow gives the Starter plan no time limit. What runs out is the form allowance. Starter includes 50 submissions per site, and Webflow says the count does not reset.

Can I publish a Webflow site for free?

Yes, you can publish for free to a webflow.io address. Publishing to your own domain needs a paid site plan. That starts with Basic at $15 a month, billed yearly.

Is Webflow free to host?

Yes, hosting on webflow.io is free on the Starter plan. It covers 2 static pages and 1,000 visits a month. Hosting on your own domain is part of a paid site plan.

How many pages can you make on Webflow's free plan?

You can make 2 static pages, plus a small number of CMS items. Webflow's help center lists the Starter allowance: “The free Starter Site plan allows your site up to 1,000 monthly visits, 50 CMS items, and 2 static pages, and comes with the ability to publish your site on the .webflow.io subdomain.”

Can I use a custom domain on Webflow for free?

No, Webflow does not let you use a custom domain for free. Webflow's help center says “A paid Site plan applies to an individual website, unlocking the ability to publish to a custom domain.” For 1 landing page, Convika's Free plan connects 1 subdomain of your domain, such as www.yourbrand.com, at no cost.

How much does a custom domain cost on Webflow?

A custom domain starts at $15 a month, billed yearly on Webflow's Basic plan, or $25 a month billed monthly. Basic is the cheapest site plan with a custom domain. You buy the domain itself from a registrar.

How many form submissions does Webflow's free plan allow?

Webflow's free plan allows 50 form submissions per site in total. Webflow's help center says “Sites on the free Starter Site plan are limited to 50 total form submissions. This limit doesn't reset.” Paid site plans have no cap.

Can I add custom code on Webflow's free plan?

No, you cannot add custom code on the free plan. The Code Embed element needs an active site plan or a paid Workspace plan. Webflow's help center says “If you have a Core, Growth, Agency, or Freelancer Workspace, or if your site has an active Site plan, you can use the Code Embed element to unlock all kinds of custom functionality.”

Sources

Facts on this page about Webflow come from these pages, read on October 13, 2026:

Is Webflow free? What the Starter plan allows in 2026