How to register (claim) your business in ChatGPT's Business Hub

OpenAI opened Businesses in ChatGPT as a beta on November 10, 2026. You register in Business Hub: OpenAI's help page says eligible businesses can claim an existing business or add one "where ChatGPT is available and the required verification is supported". You need no Ads account and no ChatGPT Enterprise agreement, and the help page lists no fee.

OpenAI's help page was read on November 11, 2026, at 07:20 Japan time, and has not been re-checked since. Button names on this page are the English ones from that help page; ChatGPT in your language may show its own.

Who can register

The person who claims is the owner or someone authorized to represent the business. OpenAI verifies that connection and must approve it.

OpenAI publishes no list of countries. Its help page says: "Availability depends on the business's location and type." On November 11, 2026, Business Hub opened for a ChatGPT Plus account in Japan, in Japanese. Whether a claim from outside the US passes OpenAI's review is not confirmed.

Register your business in 6 steps

1. Open Business Hub

Sign in to ChatGPT and open Business Hub from the sidebar, or go to chatgpt.com/business-hub.

2. Find your business

Search for your business by name and select the matching listing. If it isn't there and you run an eligible online business, ChatGPT may show an option to add it.

3. Confirm the account

Confirm the ChatGPT account that will manage the business. Teammates and agencies are added later by the admin who claimed, each with their own ChatGPT account.

4. Verify your connection

Choose one of the verification methods ChatGPT shows: business phone, business email, website domain, or Shopify store. Which ones you see depends on the business.

5. Wait for OpenAI's review

OpenAI reviews the claim and emails you a decision or a request for more information. While the claim is in review, Cancel claim withdraws it. OpenAI's help page gives no review time.

6. Verify your identity with Persona

After the claim is approved, complete identity verification with Persona. You can also start it later: open the Business tab, open the profile, and select Complete verification with Persona.

The 4 verification methods

For the TXT record, copy the type, the name or host, and the value exactly as ChatGPT shows them. DNS changes take time to spread, so Verify domain can fail at first.

What adding an online business looked like from Japan

On November 11, 2026, we added a new online business in Business Hub from a ChatGPT Plus account in Japan. The screens were in Japanese, so the labels are described here, not quoted. Everything in this section was checked on November 11, 2026. Persona's form was in English, so its labels are quoted.

• Create. Searching the name showed an option to create the business, then a question about how customers buy: in a physical store, through an online store, or through a service. The service option was marked COMING SOON, so a SaaS went in as an online store.
• Website and domain. After the website came domain ownership: a DNS TXT record named openai-business-profile.<domain> with the value openai-business-profile=<token>. The record shown expires about 30 minutes after it is issued, so add it quickly, then select the button that verifies the domain.
• Category and description. A searchable list of categories, with suggestions such as software company and SaaS company, and an optional description. The field allows up to 300 characters, but in our test a description of about 280 characters was not accepted, while a one-line description was. Keep it short.
• Phone and email. The screen shows both as optional. In our test, the code could not be requested: see the note below.
• Shipping and returns. Shipping is no shipping, paid shipping, or free shipping. Returns are no returns, returns with a fee, or free returns. Then you submit.

The profile was saved as a draft, listed as pending, and was not public. Its overview asked for Persona identity verification before Insights, editing, and agents.

In our test from Japan on November 11, 2026, the contact code could not be requested. Asking for a code for a business email on the verified domain, or for a +81 mobile number, failed with "Check the business details before submitting." No code arrived by email or SMS. Persona did start, from the draft profile:

1. Draft saved. A draft submitted with no phone or email was saved.
2. Persona starts from the profile. The draft profile's overview shows a card asking for Persona identity verification. Its verify button opens a dialog, and the button there starts verification. Earlier, starting Persona when resuming the creation flow had failed with the same message.
3. The form asks for a US EIN and a US address. Persona's first form, "Business Details", asks for a "Registration number value", with the hint "Examples of the Employer Identification Number include 12-1234567". Then come the "Business Website", filled in from the profile, a "Physical address (no PO boxes)", and a "Legal registered address" with a "Same as physical address" box. The address is picked from suggestions or typed into Street address, Apt / Suite, City, State, and ZIP code, with no country field. The form ends with a "Continue" button.
4. Our corporate number doesn't fit. The number field takes only the US EIN pattern: 9 digits, shown as 12-1234567. Typing a 13-digit Japanese corporate number left only its first 9 digits. So a Japanese company had no field for its real registration number. We didn't select "Continue" with a cut-off number, and what comes after it was not tested.

OpenAI's help page says the registration or tax number must match official records, so don't enter a cut-off or made-up number. A business without a US EIN can wait for OpenAI to support its country, or tell OpenAI through its Business Hub feedback form. OpenAI's help page doesn't say whether businesses outside the US can complete verification yet.

After the business was created, Business Hub showed an offer of "$500 in ad credits" for ChatGPT Ads. That is the screen's wording that day; this page has not read the offer's terms.

What Persona asks for, and what you can do after it

Persona is the identity check that follows the claim. OpenAI's help page says it may need a government-issued ID, business registration information, and proof of your authority to represent the business. The business name, address, and registration or tax number must match official records.

Until Persona approves you, you can't publish changes to your business information, connect a product feed, view Insights, or create an agent. The blue check appears only after Persona's approval. Claiming alone gives no badge.

After approval you can edit the website, business description, product or service category, logo, cover photo, delivery policy, return policy, and other optional details. OpenAI reviews changes before it publishes them, and ChatGPT may also use other sources.

What Insights shows, and what it doesn't

Insights opens once the claim and Persona are both approved. It shows aggregate activity over the past 28 days.

A blank metric isn't always a zero. It can mean the number is under the reporting threshold, still being collected, or unavailable.

For a local business, a mention is counted when ChatGPT shows a result for that location. OpenAI's help page doesn't say anything about competitors, other AI assistants, or share of voice.

What registering doesn't do

Registering doesn't move you up in ChatGPT's answers. OpenAI says of claiming: "It doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations." It adds that advertising doesn't influence ChatGPT's independent answers.

• A product feed, from Shopify or a CSV file that follows OpenAI's product feed specification, doesn't guarantee a recommendation.
• A business agent can't complete purchases, bookings, or order lookups.
• Each brand is managed separately. There is no central management across brands or locations.

What you can't undo

A published profile stays. You can delete only an unpublished draft: open Overview, open the three-dot menu, and select Delete draft. OpenAI Support can't delete, unpublish, or hide a published profile.

If you use Persona to create a new profile, OpenAI's approval publishes that profile automatically, with no separate publishing step. Check every detail before you submit.

Where Convika fits

Convika doesn't register your business in ChatGPT. It helps with 2 things around it.

• A website on your own domain. For an online business, Insights counts a mention only when ChatGPT references your website, and website-domain verification needs a domain whose DNS you control. A page published on Convika is a website, and Convika's Free plan connects 1 subdomain of a domain you own, such as www.yourbrand.com: how to connect your domain. You add OpenAI's TXT record where that domain's DNS is managed.
• The questions Insights leaves out. Insights reports on ChatGPT and shows themes, not questions. Convika's AI answer check asks the questions you choose on ChatGPT, Perplexity, Gemini, and Google AI Overviews, and shows which sites each answer linked to. The free AI visibility checker asks 1 question with no sign-up. It measures answers. It doesn't change them.

Frequently asked questions

How do I add my business to ChatGPT?

Open Business Hub from ChatGPT's sidebar or at chatgpt.com/business-hub and search for your business by name. Select the listing, confirm your ChatGPT account, and verify by phone, business email, website domain, or Shopify. OpenAI then reviews the claim. If your business isn't listed and it is an eligible online business, ChatGPT may show an option to add it.

Is it free to claim a business in ChatGPT?

OpenAI's help page lists no fee. It says you need no Ads account and no ChatGPT Enterprise agreement. This page found no price on it on November 11, 2026.

Can I register my business in ChatGPT from outside the US?

It depends on the business type. An eligible online business can claim or add a listing where ChatGPT is available and the verification is supported, and OpenAI doesn't name the countries. A local store or restaurant outside the US can't register yet: only an existing US listing can be claimed. Business agents are for the US only. In our test on November 11, 2026, adding a new online business from Japan worked up to a saved draft. The contact code could not be requested. Persona started from the draft profile, but its "Business Details" form took only a 9-digit US Employer Identification Number (12-1234567) and a US address with State and ZIP code, so a 13-digit Japanese corporate number didn't fit. Without a US EIN, don't enter a cut-off number: wait for OpenAI to support your country, or use its Business Hub feedback form.

Does claiming my business make ChatGPT recommend it?

No. OpenAI says claiming doesn't guarantee increased visibility and gives you no direct control over ChatGPT's independent recommendations. A claim lets you correct your business details and see Insights.

Can I see what people asked ChatGPT about my business?

No. Businesses never receive individual prompts or conversations. Insights shows discovery topics, the common themes in answers that mentioned or cited your business, with mentions and website clicks over the past 28 days.

How do I verify my website domain in Business Hub?

Choose website domain as the verification method and add the TXT record ChatGPT shows to your domain's DNS, with the type, the name or host, and the value exactly as shown. Wait for the DNS change to spread, go back to ChatGPT, and select Verify domain.

Can I delete my business profile from ChatGPT?

Only while it is an unpublished draft: Overview, the three-dot menu, Delete draft. Once a profile is published, OpenAI Support can't delete, unpublish, or hide it.

What if someone else already claimed my business?

Open the profile, open the ••• menu, and select Dispute ownership. The dispute goes through Persona. If the listing shows Contact support, it is locked, and you request access from there.

How long does OpenAI's review take?

OpenAI's help page doesn't say. It says OpenAI emails a decision or a request for more information.

Sources

• OpenAI Help Center: Setting up your business on ChatGPT (read November 11, 2026, 07:20 Japan time; not re-checked since)
• OpenAI: Introducing Businesses in ChatGPT (the announcement of November 10, 2026; linked, not quoted)
• ChatGPT Business Hub (opened from Japan on November 11, 2026)